Consumers are faced
with
increasing numbers
of
advertisements from
competing companies. To what extent do you think are consumers influenced by advertisements? What
measures can be taken
to protect them?
In today’s material
world, we are inundated with (tràn ngập) various forms of advertising. In my view, this can be dangerous as it encourages
us to
spend without thinking
and young people, in particular, need some protection from it.
The first point to make is that advertising does make us spend money we do not need to.
There are nowadays
so many different
ways companies promote
their products and services, ranging from television commercials to simple
flyers that we cannot
escape it. If, for example, you watch a football match on television, you will see the
logos of the tournament sponsors.
Likewise, if you watch the latest blockbuster movie, very probably you will see a product placed in the film by some advertising agency. The volume
of this advertising means that we, as consumers, tend to be profoundly influenced by it
and buy without thinking.
It is not easy to decide how to regulate
advertising. Clearly, governments ought to
restrict advertisements for harmful products
such as alcohol and tobacco. They do not have
the power, however, to control other forms of advertising. This means we need to use our commonsense when we go to the shops, and ask ourselves whether we really need to make that purchase. Parents
should, however, ensure that young people are protected
from
too
much
exposure
to
advertising.
This can mean simply explaining that it is not in fact necessary
to buy the newest Xbox, or simply turning
the television off.
My conclusion is that while we cannot
escape advertising or its effects in the modern world, children should be encouraged not to pay too much attention to it.
(266 words)
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